Actively participate in a repository or online working papers community offered by other academic institutions (e. g. SSRN).

积极参与其它学术团体提供的文献库或网上论文交流活动（如SSRN）。

youdao

In terms of the specific content B2B marketers prefer, social media was named as the the most important followed by articles, e-newsletters, white papers and blogs and several other digital or online types or methods.

FORBES: Content Marketing The #1 Driver Of Leads For B2B Marketers