While the research literature is clear that labor market success is partly based on how employers and customers perceive your body image, no one had explored the other side of question.

虽然研究文献清楚地表明，劳动力市场的成功部分取决于雇主和顾客对你外表形象的看法，但没有人探索过这个问题的另一面。

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Building up a two-sided market, and balancing the needs of each side, require pricing strategies that would make little sense in more traditional, one-sided industries.

建立一个双边市场并且平衡每一边的需求，需要价格策略。这种策略在大多数传统单边工业中毫无意义。

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Market fragmentation, both on the supply and the demand side is one.

其中一个差异是供求双方面都存在着市场分散化的情况。

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If you're a dealer, you've got to keep your bid-ask at market; otherwise, you'll get only one side or the other, right?

如果你是中间商,你的出价必须与市场一致,否则就只能拆东补西

耶鲁公开课 - 金融市场课程节选

More importantly, the Kindle and similar devices made by Sony and others represent only one side of the evolving e-reader market.

ECONOMIST: Electronic-book readers

Brokers would also "spoof" the market on behalf of UBS - creating a false illusion that there was more demand on one side of the market than really existed, by advertising bogus requests, in order to influence the interest rates offered by the banks.

BBC: UBS sign

In essence, Groupon is claiming that its massive expenditures on marketing and related customer-acquisition costs are a one-time thing, a side effect of creating an entirely new market.

FORBES: If Groupon Is Right, Hyperlocal Sites Are In Trouble