More critically, the telecom carriers are getting mobile phones into the hands of just about everyone in just about every country, but established financial institutions are not current with new banking technology and are therefore, unable to capitalize onthis dynamic new business channel.
Arbitron officials agree with Clear Channelonthis point--a study the company commissioned this year said 25% of marketers surveyed said radio ad spending would increase if the new meters were put in place, while 8% said they would cut spending if the old system sticks around.