It brings the people a kind of psychological comfort.
它寻求的或许只是给人一种心理上的安慰。
That's where top-level sport becomes really interesting, in finding a way to have the team in a position of psychological comfort so that they can offer solutions.
这就是顶级体育里让人非常有兴趣的地方,去找到一个方法让球队能够有一个心理上的舒适感,以便他们可以提供解决方案。
Just like Amazon, they're stuck with a difficult goal: convincing users to buy while away from the comfort and psychological security of their PC.
以亚马逊为例,他们遇到的窘境是如何在用户使用并不舒适、也没有在电脑上那种心理安全感的情况下,刺激用户由访问向消费转化。
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