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As for the crudities of hot-metal typesetting and letter-press printing, all these have long been superseded by electronic setting (in which a 1970s managing director, Ian Trafford, was a pioneer, and made The Economist one too), and by the stunning quality of modern offset printing.
ECONOMIST: Our paper in the 1930s: Ninety-plus, and still young | The
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In the modern world of digital or offset printing, it is precisely this old-fashioned artistry and attention to detail that holds the allure for those looking to create something special be it bespoke Christmas cards or a holiday gift.
WSJ: Creating an Impression
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On the volume end of the spectrum, the gradual evolution of Gutenberg era printing to the offset printer (introduced in 1875) created a turn of the century boom in paper-based media, and the great Hearst-Pulitzer circulation wars of 1895-1898.
FORBES: The End of Pax Papyra and the Fall of Big Paper