PepsiCo said it doesn't consider Kickstart to be an energy drink, notingthat it still has far less caffeine than drinks like Monster and Red Bull and none of the mysterious ingredients that have raised concerns among lawmakers and consumer advocates.
The makers of Nutella respectfully disagree, notingthat the product has less saturated fat than butter and is not produced in the same way as, say, trans fats, which have been banned in many parts of the world (like New York).