Television is supreme at holding the attention of a large number of people for long periods. Other gadgets divert people from the box, but not nearly as much as TV diverts them from all those other gadgets. And technology has undermined some of television's biggest competitors, notably newspapers. In a world of fragmenting audiences. If TV can combine scale with specificity, become more responsive to its audience and learn to aim adverts more recisely, it will continue to thrive.

基于1个网页-相关网页