On the other side stand the lesson of history (even therobberbarons' generosity did not avert a backlash) and the fact that few of the new rich seem to be aware that they are doing anything questionable at all.
Business entities and their leaders have always been inseparable to some extent, yet not even in the age of therobberbarons has public interest, spurred by mass and now digital communications, been so riveted by the personalities of corporate kingpins.