Because making a speech, and having a plan, are not the same as doing something.

因为发表演讲和制定计划是一回事，真正做一件事又是另一回事。

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"We don't have a plan to beat Apple, that's not how we operate," Schmidt says. "we're trying to do something different than Apple and the good news is that Apple is making that very easy."

“我们并不打算击败苹果，这不是我们的运营方式”，施密特说：“我们要做与苹果不同的东西，而且苹果给我们留下了非常好的机会。”

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I was a contradictory man. I am good at making plans, are better at breaking the programs. So, my plan is not perfect.

我是一个矛盾的人。我善于制定计划，更善于打破计划。所以呢，我的计划都是不完美的。

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If it comes down to you vs. a couple of other strong candidates, the employer will have a hard time not making you an offer if you've shown them you have a plan for providing results fast.

FORBES: Magazine Article

Expressions of Interest do not constitute a commitment to making an application but enables the UKNC to plan the process to provide timely support.

UNESCO: Apply to join the UNESCO Creative Cities Network

Understand, however, that making changes to a 401(k) plan is not something that can be easily accomplished.

FORBES: New Rules Provide Greater 401(k) Transparency