As the tenth anniversary of September 11 approaches, recall the silver lining of that very dark cloud: Americans were united not only in horror, but also in resolve.

FORBES: What Unites Us?

In fact, the most effective horror writing turns not on the scarer but the scaree: The personal motivations of the character going down into a dark cellar makes a scene frightening and involving, not what he ends up seeing or perhaps being devoured by at the bottom of the stairs.

WSJ: Andrew Pyper, Author of The Demonologist, on Horror | Word Craft