"It gives them a lot more control over what they are buying, " said Lisa Cosmas Hanson, Niko Partner's founder.

CNN: In virtual world, China consumers best the U.S.

Tottenham consolidated fourth place with a hard-fought 2-1 victory at 10-man Stoke , as substitute Eidur Gudjohnsen came off the bench to put the London club ahead before Dean Whitehead was sent off and then helped set up Niko Kranjcar's 77th-minute winner.

CNN: STORY HIGHLIGHTS

With this in mind, we recruited a crack team of reviewers (that is, Asiaweek Picture Editor Rob Mountfort's sons Kai, 6, and Niko, 4) to test-drive a few of the latest lower-end offerings: the Che-ez!

CNN: Pint-Sized Pixel Play