Still, the Dow industrials remain the measure of the market for many everyday investors, said Karen Wong, head of indexing at Bank of New York Mellon Corp.

WSJ: S&P 500 Milestone Has More Meaning Than Dow Record for Many

Among the largest underlying components of XLF, in trading today PNC Financial Services Group ( NYSE: PNC) is up about 0.2%, Bank of New York Mellon Corp ( NYSE: BK) is down about 0.6%, and Prudential Financial, Inc. ( NYSE: PRU) is lower by about 0.8%.

FORBES: Notable ETF Outflow Detected - XLF, PNC, BK, PRU

The firms that received money--essentially forced upon them by federal officials--were: Citigroup, JPMorgan Chase, Bank of America, Wells Fargo, Goldman Sachs, Morgan Stanley, Merrill Lynch, Bank of New York Mellon and State Street Corp.

FORBES: Magazine Article