Part of the idea is to have people "right in the community" who can cut through language and cultural barriers, said Donna Frescatore, executive director of the NewYork State Health Benefit Exchange.
Under the leadership of Dr. Nirav Shah, NewYork State Commission of Health, NewYork has been a vanguard state in fostering an environment of innovation in health information exchange, the use of health information technology to support delivery system transformation such as State-wide medical home initiatives, and initiating SHINY as part of the NewYork e Health Collaborative.
"It can be a very polarizing issue, " said Jason Madrak, chief marketing officer for the Connecticut Health Insurance Exchange, referring to the Boston-New York divide.