But how to insert a new building able to do both, act as a tribute to this urban context and represent fashion as displayed in Omotesando?

新建筑如何既能融入到现有的城市文脉中，又屹立于表参道大街代表一种时尚？

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To find the expression of hip-hop culture admitted by the mainstream community level; To form a fashion brand of culture, which a new generation of urban youth culture trust.

寻找得到社会主流层面认同的街舞文化表达。形成新一代城市青年信赖的时尚文化品牌。

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SHOVO---Just be yourself! "new fashion life setters"! Guide urban and rural vogue, recreational, sports life!

斯沃——做你自己！“新时尚生活的引领者”！引领城乡时尚、休闲、运动生活！

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You will still find urban and outsider fashion, but new local designers, sleeker shops and even chain stores have moved into the area, blunting the neighbourhood's former edginess.

BBC: Last minute holiday shopping in the Big Apple

Along with the fashion police, the new owners also took criticism from their urban betters, many of them also owners of country homes, for deserting the city.

FORBES: New Geographer