However, the statistical data show that the failure rate is very high in new product development.

然而，统计表明，新产品开发的失败率却很高。

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Maybe it's an act of desperation, but they have concluded that instant feedback is one way to cope with the pressure for shorter product cycles and with the high failure rate of new products.

FORBES: Have It Your Way

The new discipline could change the drug market by reducing the rate of product failure in clinical trials.

FORBES: Tailor-made drugs