In fact journalism in many ways is the antithesis of the "Here Comes Everybody" - Clay Shirky's good phrase - deluge of raw material that new social media deliver.

事实上新闻在很多方面是“大家都到了”——克莱·舍契的好句子——的反题。

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Sree Sreenivasan, a new media professor at Columbia Journalism School in New York, said: "The problem is that advertising dollars from newspapers are being replaced by digital pennies."

纽约哥伦比亚新闻学院的新媒体教授Sree Sreenivasan说：“问题是：报纸的广告过去以美元计，如今却以分币计。”

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“That was the aha! moment for me,” said Mr. Hernandez, an assistant professor of new media at the graduate school of journalism at the University of California, Berkeley. “This is game-changing.”

“那对我来说是惊艳时刻，”Hernandez先生表示，他是加州大学伯克利分校新闻学院新媒体专业的助理教授。

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In response, the Center for Security Policy has established the National Security and New Media Journalism Project.

CENTERFORSECURITYPOLICY: Balancing National Defense Interests and Press Freedom

It makes one wonder if some McClatchy shareholders wish they had been the sellers in the 2006 transaction, taken the proceeds and pumped it into the type of new media and journalism projects that are now the bailiwick of the Knight Foundation?

FORBES: Does McClatchy Ever Wish It Was the Target in the Knight Ridder Deal?

The basic idea in New Orleans, and in other cities where Advance is imposing this new model, seems focused less around journalism than around new media models such as Reddit and Buzzfeed.com, which depend on hitting some viral sweet spot between content and communities to create traffic and with it, money.

FORBES: Digital Disruption In New Orleans