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neuromarketing

  • 神经营销学

网络释义英英释义

  神经营销学

认知神经科学与社会科学交叉是当前国际前沿研究领域,神经营销学Neuromarketing)是最具代表性的方向之一。

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  营销学

神经营销学神经营销学(Neuromarketing)什么

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  神经营销

前面描述的这种被称之为神经营销Neuromarketing)的做法是现今非常流行的一种消费行为预估手段。通过利用脑电图扫描技术或磁共振成像技术来跟踪消费者的脑电波活动和血液流动,企...

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  神经行销学

...strom)最近在跨国大企业的赞助之下,花了三年的时间,七百万美元的经费,两千名的志愿者,进行了一项神经行销学(Neuromarketing)的研究,目的在于更加了解消费者的购买行为,让行销策略能够更为精准。

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短语

MindSign Neuromarketing 神经营销公司

The Neuromarketing Labs 神经营销实验室

Neuromarketing World Forum 神经营销世界论坛

MindSign Neuromarketing in San Diego 圣地亚哥神经营销学公司

Neuromarketing Science and Business Association 世界神经科学与商务协会

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Neuromarketing

  • abstract: Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state, also known as biometrics, including (heart rate and respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.

以上来源于: WordNet

 柯林斯英汉双解大词典 

neuromarketing /ˈnjʊərəʊˌmɑːkɪtɪŋ/

  • 1. 

    N the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques 神经营销学

双语例句权威例句

  • Try searching film + neuromarketing or neurocinema on Digg.com. There are little to no articles on this subject.

    Digg.com网站试着搜索关键词电影与神经营销”或者“神经电影”,可以发现几乎没有文章主题的。

    youdao

  • Neuromarketing claims to get objective truth about peoples' preferences by decoding the "reactions" of our neurons.

    神经营销学声称通过神经元反应解码,就能够知道我们兴趣癖好。

    youdao

  • The opportunity to help companies scientifically improve their marketing programs has spurred neuromarketing consultancies to set up shop all over Europe.

    有了帮助各大公司进行科学营销机会之后,欧洲各地的神经学营销顾问公司如雨后春笋般冒了出来

    youdao

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