CPM rates for local advertising command a significant premium from advertisers because of their more targeted nature.

本地广告行为的CPM千人成本因为所具有的定位本质而受到广告商的高度重视。

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As a lifelong near-sighted person, prescription eyeglasses and especially prescription sunglasses have long commanded a high premium due to the seemingly precise and scarce nature of creating them.

作为一个终身近视患者，处方眼镜尤其是处方太阳镜因其所谓的精确性和制造材料的稀缺而价格一直居高不下。

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Now they could begin with imperfect materials, imprecise processes. Let the self-correcting nature of automation strain to find the optima which let only the premium through.

他们现在可以从不那么完美的原料和不那么精确的流程开始，让自动化流程所具有的自我修正的特性找出只准高品质产品通过的最佳状态。

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For ESPN, the presence on Xbox with the requirement of Gold subscription validates the premium nature of the sports channel and the extent of its demand.

FORBES: ESPN On XBox: Implications for Disney, Microsoft & Other Pay-TV Providers

The premium nature of HBO makes it more susceptible to subscription drops if alternative services like Netflix appeal to more subscribers, who might no longer find it worthwhile to continue paying for HBO.

FORBES: Time Warner Feeds Golden Goose With HBO Streaming App

But the two-sided nature of trading today almost demands a higher premium for options in Target.

FORBES: Magazine Article