abstract:Narrowcasting has traditionally been understood as the dissemination of information (usually via Internet, radio, or television) to a narrow audience; not to the broader public at-large. Also called niche marketing or target marketing, narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, demographic attributes, and/or subscription.
The service identification approachbenefitsfromcastinga net that has a largerscopesuch asthe enterprise, butitcanalso operate under a more narrowdomain that is confined to a project.