When my most recent book Brandwashed was released, I teamed up with a local bookstore to conduct an experiment about the difference between the online and offline shopping experience.

当我的新书《Brandwashed》出版时，我与当地的一家书店共同开展了一项关于线上及线下购物体验差异的实验。

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As I step forward, the experience quickly becomes unnerving - legs jump in and out of my vision without warning, while shopping bags fly towards my face before being pulled away at the last moment.

随着我往前移动，我开始变得紧张起来——人们的腿毫无征兆在我眼前的跃来跃去，购物袋似乎差点要飞向我的脸上。

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In fact, online shopping has advantages and disadvantages, then I combine my experience to talk about shopping.

事实上，网上购物有优点和缺点，然后我把我的经验谈论购物。

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At some point a year or two ago, the staff at my local Giant supermarket started randomly greeting me and asking if everything was all right, if I had found everything I needed, if there was anything they could do to make my shopping experience more pleasant.

FORBES: In The Service Economy, Everybody Wants To Be Your Best Friend

My wife was expecting a leisurely shopping experience, display cases filled with icing covered cupcakes and pastries.

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Also, check out the hard-earned personal experience my colleague Neil Weinberg has to offer on the process of home loan shopping on his ongoing How To Refinance Your Home series.

FORBES: Attention Home Buyers: Comparison Shop Your Mortgages!