In his work, and as a frequent guest on myradio program, my friend Peter has proposed that the highest possibility of entrepreneurial success comes from identifying a customer desire first and then creating a solution.
The word "doctor" comes from the Latin word "docere" which means "to teach" -- something I do every day in my practice and through mywork with the media, whether it's in the books and articles I write, the radio shows that I host, or the television interviews that I do.