The new service will benefit from the creative vision of music icon and newly appointed Chief Creative Officer Trent Reznor and is set to launch in late 2013 as a stand-alone company under the Beats Electronics umbrella.
Andy Schuon, president and chief executive officer of Pressplay, an online music service formed as a joint venture of Sony Music Entertainment and Universal Music Group.
"Music is the fabric for a lot of other things, " says Reginald Williams, senior vice president strategy and operations for music at bet Networks and former chief operating officer at Desi Hits (for a year until July 2009).