...使用 不相关的信息 忽视相关信息 忽视动机匹配度评估中的十大误区 评估时的重要考虑因素---动机匹配度（ Motivational Fit） ！ ！
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动机匹配 Motivational Fit 回应假设 Response to Hypothetical Situation ..
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There are several ways to achieve a motivational fit , but the one that has been most frequently studied is the use of gain versus loss framing.
FORBES: Use Motivational Fit to Market Products and Ideas
You can more effectively market a product if you tailor your message to fit the motivational focus of the product or the audience you are aiming for.
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