abstract:Morley Winograd is an American author, speaker and Millennial generation guru. He serves as Senior Fellow at the University of Southern California’s Annenberg School’s Center on Communication Leadership and Policy.
In addition, behind them lie the large cohorts of millenials, who according to surveys conducted by generational chroniclers MorleyWinograd and Mike Hais, prioritize the ownership idea even more than their boomer parents do.