Business leaders don't need to go to design school to bring great design into their companies. They need to remember bring their own core skills—listening to consumers, asking questions, and openness to new ideas—into the design process. Design doesn't work in a vacuum—it's the alignment with the right business model and service that creates a compelling consumer experience. Getting to great design requires looking at consumers, not competing products, more thoughtfully.
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And by using energy more thoughtfully, we can all reduce that impact.
和使用能源的深思熟虑，我们都可以减少这种影响。
Getting to great design requires looking at consumers, not competing products, more thoughtfully.
达致优秀设计需要紧盯客户，而不是竞争性的产品，要更有想法。
People became bitter, many things were said which in calmer moments might have been left unsaid, or might have been worded more thoughtfully.
人们变得尖刻，说了许多心平气和时不会说或措辞过激的话。
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