This is the moment where the marketer becomes a smart marketer and realizes that changing the offer or the product is more important than changing the hype.

这里又要体现出聪明的营销者比普通营销者高明的地方了：意识到与其吹得天花乱吹，不如改变服务或产品。

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After more than a decade of hype, biometrics-the use of body measurements such as eye scans or fingerprints to determine or verify identity-is finally taking off.

生物识别是指通过检测人体的某部分(例如眼睛、指纹)来检测或验证身份，经过十几年的大量宣传，此技术的应用终于推广开来。

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The results and forecast should boost Apple's stock price, which has charged upward for more than a year amid the hype surrounding the launch of the iPad tablet.

苹果公司因其长达一年的为iPad平板电脑发行造势的疯狂宣传而备受指责，而其良好业绩和向好预测使其股票价格上升。

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After more than a year of fever-pitch hype, the PlayStation Portable didn't need a dramatic corporate shakeup to add more media attention to its launch, but that's what it got.

ENGADGET: Switched On: Stuck in the Middle with UMD

Deployment of radio frequency identification (RFID) chips, after years of hype and more than a few false starts, gets going in earnest.

FORBES: Magazine Article

That master of hype once wooed more people to pay to see an elephant he'd painted white than a rival circus master attracted with a real snowy one.

FORBES: Smoke and mirrors