If you the goal is direct response then your focus will be on the response channels mentioned above and you might put less emphasis on social media since that is more of an engagement mechanism.

如果你的目标是直接得到响应，那么你可以关注上面提到的响应渠道，而轻视社会媒体，因为这种方式更多的是一种参与机制。

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More transparency, more discussion, more leadership, more engagement, more focus on social communication at work and less focus on social networks externally.

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Social engagement is more important than ever.

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Since 2007, MTV has pioneered the use of Twitter at the VMAs and in 2010, ratings soared as the network integrated social tactics more fully to drive engagement and buzz through Twitter.

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