Modern public relations have entered China for over twenty years, when public relations researches in China have made great progress.
现代公共关系进入中国已经二十余年,中国公共关系研究也取得了一定的成果。
Public Relation Marketing (PR Marketing) is a newly developed science, which is incorporated with the traditional Marketing and Modern Public Relations.
公关营销学是传统的市场营销学与现代公共关系学相结合而形成的一门新兴学科。
Activism is an important concept in modern public relations theory. Currently public relations for enterprises face a serious challenge that how to deal with consumer activists.
行动主义是现代公共关系理论中的一个重要概念,如何有效地应对消费者行动主义者,现已成为企业公共关系面临的一大挑战。
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