Even the modern approach, in which the subject's finger is rolled over a glass plate for scanning, often requires several attempts per finger to get a usable print.

甚至现代的方法(用这种方法扫描时，被测人员要在一块玻璃板上转动手指)，往往需要对每根指头采集多次，才能获得一个可用的指纹。

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London architect Julian Hakes has designed a pair of modern shoes with no foot plate.

一名伦敦设计师设计的，没有鞋底的现代高跟鞋。(漂亮是挺漂亮的，就是能走路吗？)

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The fertilizer and machinery needed on a modern farm also have a large carbon footprint, as does the network of ships and trucks that brings the food from the farm to your plate.

现代农场所需要的化肥、机械及将食物的从农田运往所需地的船舶和货车都产生巨大的碳量。

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Hawkins paces out just one square foot of foreshore and picks up Victorian plate, modern glass, oyster shell, medieval roof tile, granite ballast from merchant ships and clay pipe stems.

BBC: London from the tide line

But a little scratching on the gold-plate of this ideal reveals it for what it is: a modern targeting technique, albeit a big step up from zip-codes, but certainly neither an answer to what consumers expect of brands in the digital space nor a guarantee of increased attention or ad contagion of the desired viral variety.

FORBES: A Story About Occupying Digital Space. Or an Answer to 'How Should I Be Measuring Digital and Social Media Anyhow?'