This thesis is intended to give an adequate analysis of puns usage in English commercial advertisements within the framework of Relevance Theory in pragmatics and the models of consumer behavior.
本文以语用学中的关联理论和消费者行为学中的行为模式为理论基础，就英文商业广告中的双关运用进行了详尽的分析。
On base of consumption attitude models in consumer behavior theory and literature review, this paper explored the influencing factors of computer purchase of college students.
本文基于消费者行为理论中的消费态度模型，在文献回顾的基础上，探索了大学生购买电脑的影响因素。
In this paper, the behavior of the solutions of the non-linear market diffusion models, which describes the market competition diffusion process of two consumer durable, was studied.
本文讨论两种耐用消费品的市场竞争扩散过程，研究相应的非线性市场扩散模型解的性态。
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