Hisnew ventureisSquare, amobilepaymentservice that replaces the traditional payment apparatus ofcredit cardreader machines, merchantbankaccountsandback-officecomputers.
Rather than waiting for the numerous mobile payment systems from Google, Isis, the Merchant Exchange, Square, and others to get traction and see which thrives or is dies on the vine, launching such a mobile payment solution would enable Apple to bring mobile payments to the market today.