Memory encoding: depth of processing.

记忆的编码：加工深度。

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That’s called encoding the memory.

这被称为给记忆编码。

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That's called encoding the memory.

这被称为给记忆编码。

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"People who are more likely to purchase a product show significantly higher memory encoding than those who are less likely, " explains Richard Silberstein, a neuroscientist with the Brain Sciences Institute at the Swinburne University of Technology in Melbourne, Australia.

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While there are lots of different tricks for remembering better, all of the techniques used in these memory contests ultimately come down to a concept that psychologists refer to as elaborative encoding.

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