How to uphold their moral pursuit while properly handling the relationship between viewing rate and social responsibility is an issue that TV media must deal with seriously.

如何在纷繁复杂的商品社会中把握自己的道德取向，正确处理收视率和社会责任的关系，这是电视媒体必须下功夫去研究解决的问题。

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One difficult step those fledgling reporters will have to take is handling the relationship with the press officers and media relations teams at their local council.

BBC: The fight for a right to report