The mission of Legolas Media is to provide insights to allow for more precise advertisement targeting.

Legolas Media的使命是提供见解，以便让广告定位更精准。

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Here’s a white paper (pdf) by Mel Carson of Microsoft Advertising that documents their foray into social media as a B2B company. Great insights.

以下是白皮书（pdf）由微软广告的Mel Carson提供，描述B2B公司进军社区媒体的伟大理念。

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She runs a successful corporate blogging and social media consulting practice, works as a strategic advisor for Compendium software and continues to share her insights via blog and public speaking.

她办了一个非常成功的企业博客，在社交媒体顾问consulting业务方面也很成功，她为软件做策略顾问，并且继续通过博客和公开演讲来分享自己的观点。

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While "ratings for the soaps have been dropping for years, " says Marc Berman, editor-in-chief of TV Media Insights, last year's cancellation of ABC's "One Life to Live" and "All My Children" was a real blow.

CNN: Future of daytime? More talk, less drama

What this suggests is that the inflated expectations of the initial hype cycle have passed and now marketers are focused on finding the value in social media with more targeted insights and actions.

FORBES: IBM Releases 'The State of Marketing 2011,' Analyzes Usage of Social & Mobile

Approximately 200 people from the telecom, technology and media industries, among others, showed up to gain insights into how companies can measure social media response, engage with their customers and develop social media strategies to fit specific business needs.

FORBES: Developing Social Networks in Uganda