Audience characteristics must therefore be content with the media analysis, to set up ads at the target audience on a natural point of contact.
因此必须受众特点与媒介内容的分析，把广告设置在目标受众的必然接触点上。
The audience for online media, content is the contact point, the contents of the media.
网络媒体对于受众来说，内容就是接触点、内容就是媒体。
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