"Apple has never been about doing a" me too "product — we take a complicated task and make it simple."

苹果从来不重复别人的产品——我们接受复杂的任务，并且使它变得简单。

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"Every McKinsey consultant will tell me I'm spreading things too thin," says Jonathan Rosenberg, Google's head of product management.

谷歌产品管理经理Jonathan Rosenberg称，“每个麦肯锡顾问都会告诉我，我们的业务摊得太开。”

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The newest features show that much more attention to improving performance and making the product more like a business tool and less a me-too effort.

更多更好增加新特性。但最重要的是要加快这款产品的开发步伐。

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It is highly unlikely that companies, no matter how large, can come along later with a me-too product and succeed.

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Instead, the message that comes across from the marketing slide is, sorry to say, this: Me-too product, with an unfocused global push behind it.

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What we haven't figured out yet is how to do that without it just being a me-too product and losing a lot of money, which I'm not interested in doing.

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