The study, forthcoming in the International Journal of Electronic Commerce, considers why some massivemultiplayeronline role-playing games such as World of Warcraft or Star Wars Galaxies, command legions of loyal players while others struggle to gain a following.
He started Nexon in 1994, offering free onlinegames, and developed the first MMORPG (massive multiplayeronline role-playing game), The Kingdom of the Winds, the next year.