Secondly,Pepsi's culture of mass marketing of a brand heavy CPG product willneed severe changes of internal culture to embrace social marketing--where success lies in letting go of control.

其次，百事可乐的极为依赖品牌的CPG产品大众营销的文化将需要内部剧烈变化，才能真的接受社会营销。 因为社会营销的成功仰仗于放开手，交由大众去做。

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The dualistic social function of mass culture can be illuminated in five aspects.

大众文化的两重性社会功能可以在五个层面上加以阐释。

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Advertising is a mass art, complying with the social conventions and customs and satisfying the mass aesthetic culture level and aesthetic mentality.

广告是一门大众化的艺术，它要遵循社会文化习惯和迎合大众的审美文化水平和审美心理。

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