Ten of the Virgin Atlantic's frequent fliers recently worked with the airline, Sarova Hotels and charity Water for All to help rebuild a school in the MasaiMaraGameReserve in Kenya.
Swathes of what should be one of the best tourist roads in the country, leading to the MasaiMarareserve, one of Africa's finest game-viewing sites, are barely better than a rock-strewn, muddily rutted farm track that was once smooth tarmac.