4期中介绍的赖兹及屈特(AL Ries & Jack Trout)两位全球知名行销策略大师在二十多年前合著的「行销战争(Marketing Warfare)一书,此两位专家重读克劳赛维兹(Karl Von Clausewitz)这位德国将军暨战争哲学家的「战争论,对照到现今商场竞争中,发现它根.
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屈特著作和合著的书籍,共有《定位策略》(Positioning)、《营销战争》(Marketing Warfare)、《大品牌、大麻烦》(Big Brands Big Trouble)以及《不败营销》(The 22 Immutable Laws of Marketing)等15本。
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With the upgrading of the marketing warfare, the position of the marketing channel in the manufacturing enterprise is more and more important.
随着营销战的升级,销售渠道在生产企业中的位置越来越重要。
The emerging of the concept of the marketing warfare, not only overturn the traditional mode of thinking about marketing, but also promote the marketing theory to a new level.
营销战概念的产生,不仅颠覆了传统的营销思维模式,而且促使营销界进入了新一轮的成熟阶段。
In English, it's most commonly used as an adjective, in phrases like "guerrilla warfare" or "guerrilla marketing."
在英语中,它最常被用来做形容词,用在短语中,如游击战、游击营销。
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