Your marketing materials should be designed in a way that guides your prospects logically along a path from education to trust to wanting to build a relationship.

因此你需要精心设计你的市场推广材料，最后要能达到一种引导效果，首先要能够帮助你的潜在客户群了解你，然后让他们产生信任感，最后自然就想要同你建立合作关系了。

youdao

We trust that if we do all we can to delight our guests, they will support our marketing and sales efforts by spreading the word and returning.

我们相信，只要我们尽力取悦客人，他们会用口碑相传和再次入住来支持我们在市场和销售上所做的努力。

youdao

Consumers tend to trust one another's opinions more than a company's marketing pitch.

消费者倾向于更信任彼此的观点而不是公司的高调推销。

youdao

More broadly, the move should serve two purposes for GM CEO Dan Akerson and a marketing brain trust that has been amorphously structured since the infamous departure of Joel Ewanick as global CMO last spring.

FORBES: Mahoney Leaps From VW To Head Chevy Global Marketing

An arm of Jackson National Life Insurance Co. recently sent out charitable trust marketing binders to 1, 500 agents.

FORBES: The new giving game

Yet, DAPTs have not only persisted but grown in popularity not for any compelling technical legal reasons, but because of aggressive marketing by the trust companies that offer them and other promoters.

FORBES: Zukerkorn -- Possible Bad News For Domestic Asset Protection Trusts In Conflict-Of-Laws Dispute