Besides the obvious connection to technology, they also have unique perspectives on marketing, media, the workplace, and society... at least, that's what the pundits tell us.

除了明显的与技术接轨之外，他们在营销、媒体、工作环境和社会等方面还有许多独特的见解，至少学者们是这么说的。

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Some companies thrive by embracing new methods of marketing, managing, developing products, and engaging with society.

一些公司蓬勃发展，依靠的就是研发新的市场营销、管理、开发产品和社交方式。

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In a society where virtually everyone is reachable by SMS, new marketing opportunities present themselves.

在这个社会，几乎每个人都能通过短信联系到，新的商机等待发掘。

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Big and Bold are the twin imperatives of marketing to an always-on society.

FORBES: Big and Bold Advertising is Harder Than It Looks

The firm, warning of the "considerable cost" involved in an ongoing legal challenge to European Union tobacco controls, said it had, with Philip Morris and Japan Tobacco, drawn up a set of cigarette marketing standards "in recognition of society's concerns".

BBC: Tequila graphic

Rodriguez says the main reason that women are victims of the marketing language of diet and exercise is because society in general pressures women to achieve the physical ideal.

FORBES: Weighing In On Worst Words On Diet, Exercise And Body Image