Playing right into the attacks against him, Sands's marketing pitched, "Listen, there are a lot of people very upset that Russell is sharing these secrets, especially at such a low price."

为了反击反对他的人，桑兹的市场销售更加高调：“听着，有些人觉得拉塞尔用这么低的价格销售这些秘密让他们感到非常难过。”

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Pfizer can be expected to engage in a pitched marketing battle against any competition, perhaps arguing that lowering bad cholesterol with statins has extra, hard-to-measure benefits that doing so with Zetia does not.

FORBES: Merck And Schering's Big Day