This article has analyzed the marketing status of credit card industry by employing the theories as management, marketing, brand management, strategic management and bank credit, etc.

本文运用了管理学、营销学、品牌管理、战略管理、质量管理、银行信贷等理论对信用卡的市场营销情况进行了分析。

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China Merchants Bank governor ma Weihua made "uncertainty in the context of financial brand marketing" of the keynote speeches, the delegates aroused enthusiastic response.

招商银行马蔚华行长作了“不确定性背景下的金融品牌营销”的主题演讲，引起与会代表热烈的反响。

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