David James: Executive professor of marketing and growth management, Henley Business school.
大卫·詹姆斯:亨利商学院市场营销和成长管理行政教授。
One version of the marketing mix originated in 1948 when James Culliton said that a marketing decision should be a result of something similar to a recipe.
市场营销组合的一个版本起源于1948年。James Culliton说市场营销决策应该是一个像食谱一样的东西的结果。
“The parents have ceded control. Children are making decisions about most household products,” says James McNeal, a consultant who has been writing about marketing to children for two decades.
营销专家James McNeal撰写有关儿童行销的著作长达20年,他说:“家长们放开了控制权,让孩子在多数家用产品上做决定。”
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