The premise of marketing synergy relevancy is that there must be marketing resemblance which determines by product correlation, customer homogeneity and market extent.
市场存在统一是营销协同机会存在的前提,市场统一性取决于产品相关程度、客户同质程度以及市场区域临近程度。
The paper, composed of three chapters, is focused upon the class homogeneity of differentiation marketing communication.
本文对差异化营销传播的类同质化现象的研究分成三大部分。
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