Based on an asymmetric information games model, this paper analyzed the marketing channel alliance formation mechanism under the condition of asymmetric information.
基于不对称信息博弈模型，分析不对称信息下营销渠道联盟形成机理。
Then it studies the changing factors of the formation of marketing channel strategic alliance from four point views such as in-supplier, in-dealer, supplier-dealer and dealer-supplier.
接着本文从供应商之间、经销商之间、供应商与经销商上下游和经销商与供应商下上游之间等四个角度研究营销渠道战略联盟的形成动因。
Using the prisoner dilemma model and centipede game model, this paper discuss the reason why the formation of marketing channel strategic alliance could not be realized.
首先运用囚徒困境模型的静态分析和蜈蚣博弈模型分析渠道联盟不能形成的原因。
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