Our company is the independent development of independent marketing accountability Limited.

我们公司是自主开发自主营销的责任制有限公司。

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However, at the departmental and brand level, successful social media marketing will require governance and accountability.

然而，就部门和品牌的等级而言，成功的社会媒体营销必须要求治理和责任。

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For example, if marketing/sales people bear no responsibility or accountability for returns, there is no incentive to manage profitable sales.

例如，如果市场营销人员对退货没有承担责任与义务，那么就没有动机管理获利销售。

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Because of this, there are higher expectations of the results marketing can deliver and a corresponding increase in and accountability for technology budgets allocated to the marketing function.

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Powered by customer-driven brands and data-driven insights, CMOs can now combine the art and science of marketing into better performance and greater accountability than ever before.

FORBES: What Oracle's Plan To Acquire Eloqua Means For Marketers

Consumer marketing companies long ago adopted mix models as an accountability tool.

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