This article proposes a design of RM strategy for Internet, similar to the techniques of RM used in airlines, which include network pricing, market segmentation and network resource allocation.
本文将参照航空收益管理方法,在定价、市场细分和网络资源分配等方面提出互联网的收益管理设计策略,为互联网行业解决增量不增收问题提供参考。
Secondly, the paper discusses the revenue strategy of generation based profit maximization through the analysis of marker segmentation of revenue resource in the power market.
其次,文章通过对发电企业在电力市场条件下收入渠道细分市场的客观分析,探讨了在电力市场条件下基于利润最大化的发电企业收入策略。
Market segmentation will help financing product choose target market and settle marketing strategy, develop new market for financing product, and improve economic benefits of the bank better.
市场细分,不仅有利于理财产品选择目标市场和制定市场营销策略,还可以为理财产品发掘市场机会,开拓新市场,更能够有效地提高银行的经济效益。
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