It was also, and this must have been a key consideration for Executive Editor Marcus Brauchli, perilously brand-cheapening.

FORBES: The Post draws the curtain on Mouthpiece Theater

Fadlallah will speak June 9, following Washington Post editor in chief Marcus Brauchli and just prior to AP chairman Tom Curley.

FORBES: What Are They Smoking at the World Editors' Forum?

Tensions over budgets contributed to a recent shake-up of the Post's editorial leadership, with executive editor Marcus Brauchli stepping down and Boston Globe editor Marty Baron replacing him at the end of the year.

WSJ: Washington Post Plans a Paywall